February 4, 2015

Nextt is no more -- A postmortem

Startup veteran Mark McGuire, co-founder of four Madison-based technology startups over the past fifteen years including and, writes about shutting down his most recent venture – a social planning application known as Nextt, created to transform vague ideas into actual experiences with friends. Mark discusses the circumstances that led to the eventual failure of Nextt, and how entrepreneurs should not focus on failure, but on whether a good run was made at the opportunity.

“The ultimate result is not completely in your control. You work hard, do your best, and refine your skills along the way,” writes Mark. “[Like doctors or lawyers], we are practicing, and if you practice long enough you are going to lose some trials or have a patient that doesn’t get better. We shouldn’t stop being entrepreneurs because this happens, so long as we’ve done a good job and don’t make the same mistakes again.”

The medical profession does a great job sharing what worked and what didn’t so everyone in their trade can benefit. With this post, Mark aims to do the same for the startup community. Read Mark’s full blog post for his takeaways from Nextt, which he hopes will help other entrepreneurs in their own practice.

Special thanks to Mark McGuire for permission to share his post, originally published on October 8, 2014, on his blog at