Her presentation was designed to help farmers make decisions about whether to sell their product as a commodity in the open market, or value add their commodity into something that could open up additional markets and hopefully generate higher profits. The content aims to help farmers evaluate the risk-reward proposition, analyzing gains in control over pricing as well as competition and knowledge barriers that represent risk.
MadREP attended the presentation and obtained the slides to share with our own Madison Region dairy entrepreneurs. View the slide deck, and feel free to contact us for further discussion.